Positioned among industry leaders in Gartner’s 2025 Market Guide for User Authentication, ToothPic’s device-bound Passkey solution is transforming secure, passwordless authentication for the evolving digital identity landscape.
Being recognized for the second consecutive year as a Representative Vendor in Gartner’s prestigious 2025 Market Guide for User Authentication is a significant milestone for ToothPic. This acknowledgment ranks ToothPic among top identity market leaders such as Okta, Cisco, RSA, Thales, highlighting the innovation and uniqueness of our authentication technology.
This recognition affirms ToothPic’s mission to revolutionize user authentication by delivering the first device-bound, passwordless, and phishing-resistant passkey solution that makes digital identity impossible to clone. It validates our approach and drives us to keep pushing the boundaries of secure, user-friendly authentication—helping organizations worldwide reduce account takeovers (ATO) and prevent credential theft.
Insights from the Gartner Market Guide for User Authentication 2025
Authored by Gartner analysts James Hoover, Nayara Sangiorgio, and Yemi Davies, the 2025 Market Guide highlights a critical industry shift toward passwordless and phishing-resistant multifactor authentication (MFA) as essential defenses against growing cyber threats, including session token theft and credential-based attacks.
Key findings from the guide include:
- By 2029, organizations adopting phishing-resistant MFA will reduce credential-based breaches by up to 80%.
- Leveraging existing Access Management (AM) tools, supplemented with advanced authentication capabilities, is crucial for adaptive security.
Emerging trends emphasize:
- Human-centric security design that balances usability with enhanced protection
- The growing adoption of device-bound passkeys for passwordless authentication
- Integration of continuous and adaptive authentication through advanced analytics
- Deployment of compensating controls to prevent bypass attacks on authentication systems
These market directions align perfectly with ToothPic’s vision and patented technology, confirming that device-bound, unclonable digital credentials are the future of identity security.
About ToothPic Passkey: The Next Generation in Authentication Security
ToothPic Passkey is more than just a standard passkey solution—it is a breakthrough designed to address the critical weakness of traditional passkeys: vulnerability to cloning attacks.
Using the uniquely identifiable hardware properties of a smartphone’s camera sensor, ToothPic creates device-bound passkeys that are physically unclonable and exclusively tied to that specific device. Even if an attacker copies a device’s data, the passkey remains ineffective on another smartphone without the exact sensor signature.
Our patented technology guarantees:
- Phishing-resistant, passwordless multifactor authentication.
- A frictionless user experience without passwords, OTPs, or codes.
- Cost-effective deployment leveraging existing smartphone hardware.
- Strong defense against credential theft, cloning, and account takeovers
This innovative, hardware-rooted approach distinguishes ToothPic as a frontline solution for securing modern digital identities and interactions.
This approach allows for fully passwordless and decentralized authentication, eliminating common points of failure such as passwords, OTPs, and physical tokens. As a result, it offers strong, built-in resistance to phishing, credential theft, and cloning attacks—without compromising user experience or scalability.
The Importance of Collaborating with Gartner
Partnering with and being recognized by Gartner provides ToothPic with critical strategic guidance, increased market visibility, and industry credibility. Gartner’s trusted insights influence how enterprises globally design and implement identity and access management (IAM) strategies. This recognition underscores the value and impact of ToothPic’s technology in the fast-evolving user authentication market.
Giulio Coluccia, CEO of ToothPic, commented:
“ToothPic is one of the few European technologies to be named in Gartner’s guide as a Representative Vendor, standing alongside global industry leaders; this recognition not only serves as a powerful endorsement of ToothPic’s innovative approach to secure, passwordless authentication but also validates our efforts and fuels our commitment to continuously develop solutions that address real and evolving security challenges worldwide.”
Rajesh Sharma, Investor and Advisory Board Member, added:
“Gartner’s recognition sends a strong signal to the market and stakeholders about ToothPic’s leadership in device-bound passkey technology. It highlights the strength of our solution and increases confidence as we scale and compete in the global user authentication space.”
This recognition not only elevates ToothPic’s reputation but also opens doors to new partnerships and customers ready to adopt phishing-resistant, passwordless authentication.
For enterprises, ToothPic delivers a combination of high security and operational simplicity:
- Unmatched protection through hardware-based unclonability
- Improved compliance with IAM and CIAM frameworks
- Frictionless user experience, enabling fast, secure access
- Seamless integration into existing systems and workflows
- Scalability for sectors like banking, healthcare, and government
With over 30 billion smartphone-based authentications occurring daily worldwide, ToothPic offers a scalable and future-ready solution to protect digital identities in a rapidly evolving cybersecurity landscape.
ToothPic: Securing the Future with Gartner-Recognized Passwordless Authentication
ToothPic’s repeated recognition as a Representative Vendor in Gartner’s 2025 Market Guide for User Authentication affirms our position at the forefront of the industry. As cyber threats escalate, the demand for unclonable, phishing-resistant authentication solutions is urgent. ToothPic stands ready to meet this need with a unique, device-rooted approach that enhances security while delivering a seamless user experience.
With Gartner’s ongoing collaboration and the trust of our customers, ToothPic is poised to lead the transformation toward a safer, passwordless future.
Find the report on the Gartner website: Gartner, Market Guide for User Authentication,James Hoover, Nayara Sangiorgio, and Yemi Davies, 11 August 2025 (For Gartner Subscribers only)
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ABOUT Toothpic
ToothPic is a cybersecurity company, a spinoff of Politecnico di Torino, that has developed a secure smartphone based passwordless authentication solution by using a smartphone’s unique camera features to make credentials unclonable. It’s ideal for banking, boosting payment security and authentication.
